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Horizon Blue Cross Blue Shield of New Jersey joins LPGA players Pernilla Lindberg and Marina Alex in the Healthy Steps Challenge

June 6, 2018

LPGA pros Pernilla Lindberg and Marina Alex will partner with Horizon Blue Cross Blue Shield (Horizon BCBSNJ) of New Jersey on a Healthy Steps Challenge to benefit the AtlantiCare Foundation during this year’s ShopRite LPGA Classic Presented by Acer.


Lindberg and Alex will tally their steps each day during the three-round LPGA event at Stockton Seaview Hotel and Golf Club. The player who takes the most steps will be crowned the winner at the end of the tournament, at which time Horizon BCBSNJ will donate $100 for every 1,000 steps the player recorded over the three days. The donation will be provided to the AtlantiCare Foundation and dedicated to the AtlantiCare Cancer Care Institute, a Fox Chase Cancer Center Partner.


 "We are very excited about seeing a spirited step challenge between Pernilla and Marina to help raise money for a charitable purpose, and to watch them compete against the world's best female golfers at Stockton Seaview Hotel and Golf Club," said Jonathan R. Pearson, Executive Director of Corporate Social Responsibility for Horizon BCBSNJ. “We are also proud to support and partner with the AtlantiCare Foundation and to provide funding for the AtlantiCare Cancer Care Institute.”


The AtlantiCare Cancer Care Institute, with locations in Egg Harbor Township and Cape May Court House, offers the full spectrum of cancer care and tailors treatment plans to fit each patient’s unique needs.


“We are grateful Horizon and the LPGA are partnering to support the care we provide those facing cancer,” said Samantha Kiley, Executive Director for the AtlantiCare Foundation. “As an organization that focuses every day on creating a healthier community, we especially appreciate that this also creates awareness about the role exercise plays in people’s overall wellbeing.”


Now in it’s 30th year, the ShopRite LPGA Classic Presented by Acer conducts community events throughout the year to benefit regional organizations and nonprofits. ShopRite, through its association with the LPGA, has donated more than $32 million to the community.


"The support our partners provide to this community is an important part of this event," said tournament director Leela Narang. "We're proud to collaborate with Horizon NCBSNJ and assist them in their charitable efforts."


The ShopRite LPGA Classic Presented by Acer takes place June 4–10, 2018, at Stockton Seaview Hotel and Golf Club. During competitions rounds from Friday-Sunday, Horizon BCBSNJ members receive free admission for two by showing their health insurance ID card at the Main Entrance Gate.



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Supported in part by a grant from the New Jersey Department of State, Division of Travel and Tourism